C2FO: Collaborative Cash Flow Optimization

I worked for two years as a senior brand copywriter for this Kansas City fintech startup, which pioneered technology that enabled win-win early payments between large enterprises and suppliers of all sizes, freeing up debt-free, risk-free cash flow for millions of businesses worldwide. Big projects included a rebrand, brand awareness exploration and account-based campaigns.

Brand Awareness Social

My favorite concept for this project included some in-your-face messaging that emphasized C2FO’s commitment-free utility.

Publix ABM Campaign: Social and Direct Mail

C2FO’s buyer marketing team has a near-perfect record when it comes to getting meetings with large enterprises to expand its customer base. Our account-based campaigns used custom LinkedIn ads and creative direct mail executions that directly focused on decision-makers at companies including Disney, Delta Airlines, NVIDIA, and Publix, the leading grocery chain, where we sent the Publix procurement teams a full-sized cereal box covered in targeted messaging after they experienced our social.