Kansas Speedway: “Rated U for Unexpected”
The core brand idea behind all NASCAR races: exhilaration. The client’s 2018 focus for attracting new and established fans to Kansas Speedway: unpredictability. So we asked, “What if we treat it like an action movie?”
“The Wheelman” was made in conjunction with NASCAR productions.
“Unscripted” was also played as part of the coming attractions at local movie theaters.
A social media giveaway put sponsors front and center.
“2017 Campaign: Sorry Not Sorry”
My social campaign and contest for the 2017 race won an ADDY.