Missouri Hospital Association
MHA helps rural hospitals in Missouri tell their stories to both consumers and legislators. The “One Hospital” campaign gave individual hospitals the tools they needed to make their case on a personal level to community leaders and state lawmakers as they struggle to survive, despite being vital centers for health care, tax revenue and employment.
Cleveland University Kansas City
CUKC is known as a chiropractic college, but it’s also building a reputation as an affordable place to start a health care career in radiology or occupational therapy. These TV spots boosted enrollment with infographics and a laser-focused media buy.
Valley Health (Virginia and West Virginia)
This started out as a 30-second radio spot for the hospital’s weight-loss program, but the client was so inspired, a longer version was made as well. Gold-medal winner for single spot radio from the 36th Annual Healthcare Advertising Awards.
Beauty Brands: Inspirational Video
Just a fun little mantra made in a single day for a new business pitch. Hat tip to Scott Anderson for piecing it all together with me over Jimmy John’s and bad coffee. (We didn’t get the account, but they bought the copy for the voiceover.)
SAMC: Open Heart Surgery Anniversary
You’ll find more work for Saint Agnes Medical Center on its own page, but these print ads stand apart. The client wanted an attention-getting approach to remind consumers of its history with the Central Valley, and let us have fun with a retro feel.
