Children’s Mercy Kansas City: Brand TV
Children’s Mercy Kansas City’s “Imagine the Potential” brand campaign included outdoor, digital, social and 30-second TV, which won a Merit Award in the 40th Annual Healthcare Advertising Awards.
Regional Clinics
Children’s Mercy needed more visibility for the hospital’s offerings in Wichita, Kan., and Joplin, Mo., so we came up with a playful awareness campaign to let parents know they could stay in town while still getting the best pediatric care.
Urgent Care Awareness
Children’s Mercy needed a way to remind parents that Urgent Care locations were open, even when everything else was closed down. We turned to nature and the outdoors to capture the feeling of childhood in a summer like no other.
GME Recruitment: Residency and Fellowships
To reflect the uniquely supportive nature of the Children’s Mercy graduate experience, we conceived and created an in-your-face campaign to challenge the notion that the years after medical school have to be a nightmarish ordeal of stress.
National Reputation Campaign
Children’s Mercy is at the forefront of pediatric research worldwide, but none of it matters if doctors aren’t looped in. To spread the word about their latest advances, we target conference attendees with mobile ads, while social and native placements push both consumers and specialists to a landing page featuring the latest white papers.
